Oh, hello.

Allow me to introduce myself. In short: I’m Alex, and I write. For nearly a decade, I’ve enjoyed bringing brands to life, bolstering creative storytelling with strategic insight.

Upon moving to NYC in 2017, I dove head-first into the creative branding world. I gained vital agency experience which allowed me develop skills for a variety of roles, including: strategy, copywriting, digital marketing, social media marketing, beauty branding and packaging, and brand identity design. Yep—that’s a lot of hats for one head.

Today, I focus primarily on copywriting with a strategic edge. My last role was in-house as Lead Copywriter at Twill (FKA Happify Health), a digital mental health company. When I’m not writing (or giving my elevator pitch), I enjoy painting, drawing, illustrating, and even DJing with friends. Yes, I’m open to commissions.

I’m now freelancing. If you’d like to collaborate on something special (or simply say hi), let’s chat.

Case Studies