Hi, I’m Alex.

In short: I’m Alex, and I write. For nearly a decade, I’ve enjoyed giving brands their distinct voice, bolstering creative storytelling with strategic insight.

Upon moving to NYC in 2017, I dove head-first into the creative branding world, first in agencies then later in-house at leading mental health tech startups. I’ve taken on a variety of roles, including: brand voice development, GTM strategy, digital & social media marketing, beauty branding and packaging, and brand identity design. Of all the hats I’ve worn, writing is my favorite.

Today, I focus primarily on creative copywriting through a strategic lens. When I’m not writing (or giving my elevator pitch), I enjoy watercolor painting, writing short stories, and DJing at Newtown Radio Brooklyn.

I’m currently freelancing. If you’d like to collaborate on something special (or simply say hi), let’s chat.

For a TL;DR, here’s my resume.