Elevating a Luxury CBD Beauty Brand

Client: Highborn • Location: NYC • Year: 2019-2020

Highborn came to us as a blossoming indie brand, catching increased attention of CBD beauty fans and retailers alike. With a new product line extension on the horizon, I was tasked with helping to craft a scaleable brand that would differentiate Highborn within the flooded CBD beauty marketplace. From in-depth ideation to successful launch, Highborn’s rebrand was greeted with widespread positive reviews from the likes of Forbes, Nylon, and Beauty Independent. You can view the Highborn website here.

• Strategic Positioning
• Packaging Rebrand
• Brand Story
• Tone of Voice & Copywriting
• Social Media

Repositioned To Scale

brand audit • competitive positioning • retail audit• brand architecture • target audience profiles

Owning The Shelf

Packaging wireframes • primary & secondary packaging copy • Product naming • usp • handwritten names (featured on pack)

Tone of Voice & Copywriting

full Website • print collateral • Primary and Secondary Packaging • Social Media • Retail Sales Deck