Sun, We Need To Talk.

Client: Dekodeko • Location: NYC • Year: 2019

DekoDeko aka “Deko” came out of NorCal on a mission: to change the way we think about sunscreen. We teamed up with Deko’s two fearless female founders to craft a CBD sun care brand that was worth getting behind (and putting on). You can view the website here.

• Strategic Positioning
• Brand Story
• Tone Of Voice
• Copywriting
• Social Media

Relationship Status? Its complicated

research • brand audit • competitive positioning • target audience profiles

Market Insight – Not enough people are educated about sunscreen. Daily use is uncommon and many think that SPF is for the beach—not the workweek.
Brand Story – Shift perspectives: sunscreen will no longer be an occasional need, but a daily routine. We’re striving to redefine our relationship with the sun.

Giving A voice to CBD sun care

tone of voice • copywriting • social media

Playful: cheeky yet serious
Smart: confident yet humble
Transparent: to the point yet interesting
Clean: sustainable yet optimistic
Approachable: down-to-earth yet sophisticated

credits

Agency: Any Studios

Design + art direction: Parker Rablen

Design: Melissa Ames

Producer: Comet Blecha