Men’s Skincare, Solved
Client: Fabric • Location: NYC • Year: 2019
Men’s skincare has experienced a revolution; long gone are the days of hyper-masculine Old Spice and 4-in-1 solutions. We’ve witnessed a rise in themes of sensitivity and transparency, pushing men to be more open and honest with their lifestyles—and therefore their skincare routines. Seeing that men’s personal care will accelerate at a compound annual growth rate of 5.4% to reach $166 billion in 2022, Fabric is embracing this opportunity by delivering a promise of simplified, honest skincare for the “enlightened” men of 2020.
Driven by audience and insight, I helped this fresh DTC men’s skincare brand deliver their message to their ever-growing, ever-evolving target market via benefit-driven social media ads.
• Tone of Voice & Copywriting
• Social Media Campaign Copy & Content Strategy
